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Equinox and AI Slop of 2026

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For this week, I chose Equinox, the high-end luxury fitness chain known for its exclusivity, successful clientele, and sanctuary-esque escape in major cities across the U.S. Equinox is marketed not just as a gym, but as a lifestyle. Buying into Equinox ensures members access to high-end facilities equipped with personal trainers, as well as classes in Pilates and HIIT strength training. Members can finish off their workouts with the sauna, a spa treatment, or indulge in a luxurious shower in the locker room, ending with a eucalyptus-infused towel. I was once obsessed with watching my favorite fitness influencers’ gym routines in these beautiful facilities, but upon Equinox’s shift in marketing this month, I am afraid I may have to shift my opinion. The Equinox brand proposition is that fitness empowers a life well lived, and that becoming a member will change the quality of your health and life. On New Year’s Day of 2026, Equinox launched a new campaign featuring striking AI-generated ...
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Marty Supreme Marketing and Timothee Chalamet Fatigue

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            Speaking as a Gen Z consumer flocking back to long form content, my return to movie theaters was fueled by leaving subscription services like Netflix in the dust. At the same time, as someone with a phone, I have not been able to dodge the orange explosion craze that has defined the marketing for Josh Safdie’s Marty Supreme. After seeing Timothee Chalamet post a seemingly screen recorded meeting in which he articulates the wild marketing campaign of a bright orange blimp over co-star Tyler the Creator’s music festival, Camp Flog Gnaw, to a not-so-convinced marketing team. Set in the 1950s, the film follows a young Marty Mauser as he pursues his dream of becoming a champion table tennis player. Starring major names such as Timothée Chalamet, Gwyneth Paltrow, and musician Tyler the Creator, the film’s star power combined with its unconventional promotional strategy has left Hollywood heads spinning over its controversial movie campaign. The...
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A Sound Remains a Sound!

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Hello World!       My name is Madisen, but you can call me Madi. I am a student at LBCC studying to transfer to Portland State University in the Fall. I am pursuing Marketing at PSU in hopes to feel inspired by the design-oriented nature of the city as it propels me to my dream of creative direction! Since I was a kid, I’ve always been an artist fueled by the desire to fulfill every interest that crosses my path. I spent half of high school editing the yearbook capturing memories through photography, and creatively expressing myself through graphic design.      In my free time, I consume video essays from my favorite creators and draw. I love Dasia Sade, and her youtube series “The Tragic Optimist.” I am in love with comics of all kinds, and my fa vorite has to be anything and everything Silver Surfer. My perfect day would be spent at home watching all the movies on my Letterboxd watchlist drawing all my favorite characters and scenes. I also have a be...
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