Marty Supreme Marketing and Timothee Chalamet Fatigue
Speaking as a Gen Z consumer flocking back to long form content, my return to movie theaters was fueled by leaving subscription services like Netflix in the dust. At the same time, as someone with a phone, I have not been able to dodge the orange explosion craze that has defined the marketing for Josh Safdie’s Marty Supreme. After seeing Timothee Chalamet post a seemingly screen recorded meeting in which he articulates the wild marketing campaign of a bright orange blimp over co-star Tyler the Creator’s music festival, Camp Flog Gnaw, to a not-so-convinced marketing team. Set in the 1950s, the film follows a young Marty Mauser as he pursues his dream of becoming a champion table tennis player. Starring major names such as Timothée Chalamet, Gwyneth Paltrow, and musician Tyler the Creator, the film’s star power combined with its unconventional promotional strategy has left Hollywood heads spinning over its controversial movie campaign. The...